Note: This article may contain commentary reflecting the author's opinion.

As Christmas approaches and global inflation rages, driving up the prices of staple foods, heating, energy, transport, and shelter, a Georgia company has once again captured the sentiment of many Americans … with wrapping paper.

The CEO of Freedom Speaks Up, formerly Bring Ammo, Seth Winters told Fox Business Wednesday that the conservative apparel company’s ‘Let’s Go Brandon’ wrapping paper has already doubled last year’s sales figures.

The anti-Biden slogan has generated sales of over 50,000 square feet or 6,000 pounds of wrapping paper in 2022, over a year after the famous NASCAR interview with driver Brandon Brown spawned the meme.

“We’re having tons of fun with this, there’s no way to spend $20 bucks and get more smiles on Christmas morning,” Weathers said.

The saga of the ‘Let’s Go Brandon’ meme began with an interview in early October 2021 conducted by NBC Sports reporter Kellie Stavast. Following Brandon Brown’s first Xfinity Series victory at the Talladega raceway.

While Stavast attempted to inquire after Brown’s win, the audience behind them could be heard chanting  “F*ck Joe Biden,” a fact the surprised reporter tried to cover by suggesting they were chanting “Let’s God Brandon.” A viral meme was born that day and stuck the landing caching like wildfire.

The phrase has since adorned tee shirts, ballcaps, socks, and neck gators, virtually every type of merchandise and has flourished as a genteel sign of dissent against the Biden administration.

Brown responded to the controversial chant in an interview with Adam Stern of Sports Business Journal,

“It’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base. If I’m going to divide Coca-Cola, why would they want to talk to me? So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: ‘What is he doing to choose or say and how would that effect our consumer base?’ It’s too much of a risk.’ I understand it on their side but it’s made it really hard to tie everything down.”

Reuters reported that the inflationary consequences of both the COVID-19 pandemic aftermath and the Russian-Ukrainian war may be peaking soon, but that the effects could also get worse.  According to the outlet, the IMF annual October outlook was “one of the bleakest in years,” it stated, “In short, the worst is yet to come and for many people, 2023 will feel like a recession.” Biden administration policies have only served to exacerbate inflation while Democrats continue to claim the economy is improving.