Conservative Dad’s ‘Ultra Right Beer’, launched in response to Bud Light’s brand partnership with transgender Tiktok creator and activist Dylan Mulvaney, is projected to exceed the $1 million sales mark within a few weeks of the brand’s launch.
According to Fox Business, the company, after being in existence for a mere 12 days, already gained over 10,000 customers with orders of 20,000 six-packs.
The Epoch Times, citing a Beer Business Daily report, wrote,
“Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double-digit percentages during the first two weeks of the Mulvaney controversy. Sales of Bud Light cases fell 10.7 percent for the week ending on April 8 and plunged by over 21 percent for the week ending April 15.”
Ultra Right CEO Seth Weathers told the outlet in an exclusive interview, “This is more than a beer company, it’s a movement of people who are speaking up and saying no. We’re done. This is our line in the sand.” He added that the sales represent more about “a movement of people,” than the product itself.
In a post to Twitter, Weather wrote,
Sorry to keep you waiting. Complicated business.
Nothing will stop @ultrarightbeer.
Thank you all for your support and patience as we build this company into a community! pic.twitter.com/ukMwG1WfiX
— SETH WEATHERS (@sethweathers) April 25, 2023
The sticker price for a six-pack of ‘Ultra-Right Beer,’ sits presently at an eye-watering $19.99 according to Fox, as compared to a six-pack of imported Guinness that goes for about $14.00 depending on your market. However, Weathers told the outlet that his company is seeking to lower consumer costs as soon as a week from now.
Alongside the sale of the beer itself, the conservative company partnering with Big Kettle Brewing in Gwinnett County, Georgia also grossed a respectable $70,000 in clothing sales.
The new brand of beer was launched in a Twitter video by Weathers on April 12th. The video now has over 46 million views.
America’s been buying beer from a company that doesn’t even know which restroom to use.
There’s a new beer in town! pic.twitter.com/JHm4BspZwB
— SETH WEATHERS (@sethweathers) April 12, 2023
The brew by design only has four ingredients (Water, Hopps, Barley & Yeast) at four percent Alcohol by Volume, 100 Calories per 12 fluid-ounce can, and promises to be “100% woke free.”
‘Ultra-Right Beer’ is presently available for online order in 42 states, excluding: Alaska, Arkansas, Delaware, Hawaii, Mississippi, New Hampshire, Rhode Island, and Utah.
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