A popular movement that has been around decades before it became a TikTok trend, that of women showing their meticulously organized and styled pantries and cabinets, has been branded as allegedly built upon a history of classist, racist, and sexist social structures according to a Loyola University Professor.
Associate Professor of Marketing Dr. Jenna Drenten, took note of the recent online trend of so-called “pantry porn,” on several social media platforms such as TikTok, Instagram and dozens of videos where women not-so-humble brag about their formidable organization skills according to Fox News.
And while some might come to the conclusion that this “new minimalism” as Drenten called it, might be a healthy reaction to all of the clutter and commercialism that typifies the Western home, she instead characterized the trend in the most negative and most racist possible terms.
What’s behind all of those “restock, refill, reset” videos on TikTok & IG reels?
— Jenna Drenten, PhD (@jennadrenten) March 14, 2023
“Storing spices in coordinated glass jars and color-coordinating dozens of sprinkles containers may seem trivial. But tidiness is tangled up with status, and messiness is loaded with assumptions about personal responsibility and respectability,” Drenten wrote for The Conversation.
She added, “Cleanliness has historically been used as a cultural gatekeeping mechanism to reinforce status distinctions based on a vague understanding of ‘niceness’: nice people, with nice yards, in nice houses, make for nice neighborhoods.”
“What lies beneath the surface of this anti-messiness, pro-niceness stance is a history of classist, racist, and sexist social structures.”
Drenten’s ‘research’ concluded that this phenomenon is centered around, “predominantly white women who demonstrate what it looks like to maintain a ‘nice’ home by creating a new status symbol: the perfectly organized, fully stocked pantry.”
So it’s now official: the dirty laundry piled everywhere that never goes away, the garbage can with a banana peel stapled to the side (he who tops it off, drops it off), the sink full of dishes, and the unmade bed are now Diversity, Equity, and Inclusiveness approved. Cheers lads! We’ve done it!
After all, in 2008, Scientific American wrote,
“Researchers insist they can tell someone’s politlcal affiliation by looking at the condition of their offices and bedrooms. Messy? You’re a lefty. A neatnik? Welcome to the Right.”
The controversial study explained, “the bedrooms and offices of liberals, who are generally thought of as open, tend to be colorful and awash in books about travel, ethnicity, feminism and music, along with music CDs covering folk, classic and modern rock, as well as art supplies, movie tickets and travel memorabilia.
Conservatives, on the other hand, tend to surround themselves with calendars, postage stamps, laundry baskets, irons and sewing materials in their personal spaces, according to the study. Their bedrooms and offices are well-lighted and decorated with sports paraphernalia and flags—especially American ones.”
So, to virtue signal your complete and utter anti-racism, and your commitment to the values of the intersectionalist radical left, you must become a slob… that is, assuming that you aren’t one already.
If you’ll excuse me, the kitchen needs some attention.