BOB RUBIN: Celebrities Do Not Have The Political Star Power They Thought They Did

Oprah Winfrey’s hypocrisy and Robert De Niro’s suggestion that he might to leave the United States are reminders that, at the end of the day, celebrities are just people — with no greater understanding of the political landscape than anyone else.

Their declarations of doom and gloom have become background noise in a country that is tired of being talked down to. For years, celebrities have wielded their platforms like megaphones, hoping to sway voters and shape public opinion.

Yet, despite their drama and declarations, their political star power appears to be waning.

Take Oprah Winfrey, for example, who found herself embroiled in controversy after it was revealed her organization accepted a significant amount of money to conduct a townhall with Vice President Kamala Harris. But now, critics are left asking: Did Oprah’s endorsement even move the needle for voters? Was there anyone genuinely on the fence about Harris who decided, “You know what, if Oprah’s on board, I’m in”?

The fallout from this has only further eroded trust in celebrity endorsements.

Then there are the celebrity escape plans. Robert De Niro, for example, suggested in 2016 he might leave the United States if Trump won.

But what is truly laughable is the hypocrisy of the countless celebrities who back in 2016 shouted: “If Trump wins, I’m out of here!” Cher and others were loud and proud about their disdain for a Trump presidency. Yet, when the moment came, they stayed put — clinging to their mansions in the United States rather than booking flights to Canada.

It begs the question: Why the double standard? If America under Trump is as terrible as they claim, why not leave? Or is it that, deep down, they know there is no better place to live than the United States?

Celebrities threatening to leave the country have become as predictable as award-show standing ovations. These threats serve less as genuine convictions and more as performative gestures meant to energize their social media followings. Yet, the average American sees right through it.

For most working-class voters, celebrity complaints ring hollow when they come from people who enjoy wealth and freedom. The idea that Robert De Niro, who became famous portraying gritty, tough-as-nails characters, feels so aggrieved by election outcomes that he might move abroad is almost comical.

Moreover, the notion that these stars believe their opinions hold more weight than the average American’s is a glaring example of Hollywood’s elitism. Their proclamations of moral superiority may resonate in the echo chambers of coastal cities, but for the rest of the country, it is just noise.

And here is the kicker: President-elect Donald Trump now has more followers on X than Taylor Swift, one of the biggest pop stars on the planet. The fact that Trump has outpaced the ultimate celebrity in social media influence shows that America is not as enamored with Hollywood elites as it once was.

A larger question looms: Do celebrity endorsements even matter in politics anymore? Vice President Kamala Harris’ campaign surely thought so when it brought in Oprah, but the results suggest otherwise. Harris’ historic unpopularity has not been bolstered by celebrity star power.

In fact, it could be argued that Hollywood endorsements hurt more than they help. Many Americans see them as out of touch, self-serving or even condescending. After all, why should a multimillionaire actor or singer have any more influence over an election than a small business owner in Ohio or a teacher in Texas?

As Trump’s return to the White House sends shockwaves through the liberal establishment, perhaps it is time for Hollywood to take a hard look in the mirror. Their star power no longer carries the political weight it once did. Americans are increasingly skeptical of those who claim to speak for the “common man” while living in gated communities and vacationing in the South of France.

The truth is, America is not perfect, but it is far from the dystopian nightmare Hollywood claims it will become under conservative leadership. And maybe, just maybe, it is time for these celebrities to stick to what they do best — entertaining — and leave the politics to the people.

Bob Rubin is the Founder and President of Rubin Wealth Advisors. Learn more about him by visiting www.rubinwa.com.

The views and opinions expressed in this commentary are those of the author and do not reflect the official position of the Daily Caller News Foundation.