On Friday, Bud Light CEO Brendan Whitworth finally addressed the growing boycott against the company after they advertised alongside Dylan Mulvaney, who identifies as transgender.
The company has attempted to do damage control by claiming that senior executives didn’t know about the advertisement partnership as the company suffers over a $6 billion loss in its market cap.
“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth began.
“We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues,” he said. “We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.”
“We never intended to be part of a discussion that divides people,” the CEO claimed. “We are in the business of bringing people together over a beer.”
“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another,” Whitworth said in reference to his time in the CIA. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”
“I care deeply about this country, this company, our brands and our partners,” he continued, adding, “I spend much of my time traveling across America, listening to and learning from our customers, distributors and others.”
In response to Whitworth’s attempt to conduct damage control, The Daily Wire host Matt Walsh described it as “clumsy and stupid.”
“Anheuser Busch has finally released a statement, and it’s just as clumsy and stupid as the marketing stunt that got them into this mess in the first place,” Walsh wrote on Twitter, adding, “The statement won’t satisfy their conservative customers because there is no apology or acknowledgment of wrong. And it won’t satisfy the Left because it doesn’t affirm transgenderism and admits at least (without using the word) that the trans issue ‘divides people.’”
“They had a few options in dealing with this PR crisis. Out of all the options, they chose the one with the biggest downside and no upside. Geniuses,” he continued, adding, “Anyway, the boycott is still on.”
Anheuser Busch has finally released a statement, and it’s just as clumsy and stupid as the marketing stunt that got them into this mess in the first place. pic.twitter.com/XUndM2b6qh
— Matt Walsh (@MattWalshBlog) April 14, 2023
As Bud Light continues to attempt to save its stock price, it appears that Whitworth’s response is not going to satisfy those who feel like the company betrayed its consumer base.
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