BREAKING: Watch A New Republican Presidential Contender Announces for 2024

On Tuesday, author of Woke, Inc.: Inside Corporate America’s Social Justice Scam and Nation of Victims: Identity Politics, the Death of Merit, and the Path Back to Excellence, Vivek Ramaswamy announced on “Tucker Carlson Tonight” that he will be running for President of the United States.

“Today I’m launching not just a political campaign, but a cultural movement to revive American national identity itself,” he wrote on Twitter alongside a clip of his announcement from Fox News.

“We are in the middle of this national identity crisis Tucker where we have celebrates our diversity and our differences for so long that we have forgotten all of the ways that we are really just the same as Americans bound by a common set of ideals that set this nation into motion 250 years ago and that’s why I am proud to say tonight that I am running for United States president to revive those ideals in this country,” the conservative author said. “Those basic rules of the road.”

“Meritocracy. The idea that you get ahead in this country not on the color of your skin but on the content of your character,” he continued. “The idea that you are allowed to speak freely. Yes to be wrong sometimes as long as your neighbor gets the same courtesy in return. The idea is that the people we elect to run the government by the way are the people who actually run the government. Basic rules of the road.”

“These are the things that bind us together. You and I have different shades of amelotin, you know what I say ‘So what?’ That’s not beautiful, that’s not our strength,” Ramaswamy stated. “Our diversity is meaningless if there is nothing greater that binds us together across that diversity and the reason that I am running for president is to revive those ideals and I believe deep in my bones that they still exist.”

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In addition to his campaign announcement on Tucker, the author released a campaign ad on Twitter and an opinion piece in the Wall Street Journal explaining his reasoning: “The Republican Party needs to focus less on the ‘who’ – and more on the ‘what’ and ‘why.’ We need to answer what it means to be American and how we can revive our national identity, and that’s why I’ve laid out my policy vision in [the WSJ].

“America is in the midst of a national identity crisis. We hunger for purpose at a moment when faith, patriotism, and hard work are on the decline,” he wrote in the WSJ article. “We embrace secular religions like climatism, Covidism, and gender ideology to satisfy our need for meaning, yet we can’t answer what it means to be an American.”

The Republican Party’s top priority should be to fill this void with an inspiring national identity that dilutes the woke agenda to irrelevance,” the author continued. “Instead, many top Republicans recite slogans they memorized in 1980 or criticize left-wing culture without offering an alternative. To put America first, we need to rediscover what America is. That’s why I am running for president. I am launching not only a political campaign but a cultural movement to create a new American Dream—one that is not only about money but about the unapologetic pursuit of excellence.”

Watch Ramaswamy’s campaign ad below:

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