Bud Light VP Responsible For Transgender Dylan Mulvaney Partnership Gets Booted From Her Job Following Boycott

On Saturday, it was announced that Anheuser-Busch will be rearranging its corporate structure to replace marketing vice president Alissa Heinerscheid, the woman responsible for Bud Light’s partnership with transgender influencer Dylan Mulvaney.

Heinerscheild will be replaced by global marketing vice president Todd Allen after the company has lost billions of dollars in market cap over the past few weeks as conservatives across the United States have boycotted the company’s products, as reported by Fox Business.

In addition to removing Heinerscheild, the company is also trying its best at damage control by hiring two D.C.-based consultants, Origin Advocacy consultants Sean McLean and Emily Lync, who are familiar with conservative circles in Washington. 

Both conservative consultants have worked either in the Trump administration or on Capitol Hill for Republican members of Congress.

While the company is trying its best to make changes behind the scenes in order to stop the bleeding, publicly Anheuser-Busch CEO Brendan Whitworth issued an apology last week that many have regarded as not sufficient to halt the boycott.

“As the CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew,” Whitworth began.

“We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues,” he said. “We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans, and hard-working Americans everywhere.”

AOC IN HOT WATER: FEC COMPLAINT UNCOVERS GROSS MISUSE OF THOUSANDS OF DOLLARS IN CAMPAIGN FUNDS

“We never intended to be part of a discussion that divides people,” the CEO claimed. “We are in the business of bringing people together over a beer.”

“My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work, and respect for one another,” Whitworth said in reference to his time in the CIA. “As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.”

“I care deeply about this country, this company, our brands, and our partners,” he continued, adding, “I spend much of my time traveling across America, listening to and learning from our customers, distributors, and others.”

In response to Whitworth’s attempt to conduct damage control, The Daily Wire host Matt Walsh described it as “clumsy and stupid.”

“Anheuser Busch has finally released a statement, and it’s just as clumsy and stupid as the marketing stunt that got them into this mess in the first place,” Walsh wrote on Twitter, adding, “The statement won’t satisfy their conservative customers because there is no apology or acknowledgment of wrong. And it won’t satisfy the Left because it doesn’t affirm transgenderism and admits at least (without using the word) that the trans issue ‘divides people.’”

“They had a few options in dealing with this PR crisis. Out of all the options, they chose the one with the biggest downside and no upside. Geniuses,” he continued, adding, “Anyway, the boycott is still on.”

Anheuser Busch has finally released a statement, and it’s just as clumsy and stupid as the marketing stunt that got them into this mess in the first place. pic.twitter.com/XUndM2b6qh

— Matt Walsh (@MattWalshBlog) April 14, 2023

It appears that even though Anheuser-Busch is trying its best to appease its former customer base, its efforts are going on deaf ears. However, Heinerscheild has probably learned her lesson about partnering up with influencers who have become politically polarizing. 

You Can Follow Sterling on Twitter Here