Transgender influencer Dylan Mulvaney, who has caught headlines in recent months after he partnered with Bud Light, has now partnered with the cosmetic brand Maybelline.
As reported by The Daily Wire, Mulvaney posted a short video on TikTok in March using the products with the caption, “Getting glam for Day 365 show with [Maybelline].”
In response to the partnership, Twitter exploded and vowed to boycott the company, much like the boycott of Bud Light that has led Anheuser-Busch to lose billions in market cap in recent weeks.
“Maybe he’s born with it, maybe it’s Maybelline 💄,” wrote Oli London on Twitter. “The new face of Maybelline, ladies!”
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
“The mockery of women continues,” one user wrote. “Maybelline is sponsoring Dylan now, you know what to do #BoycottMaybelline.”
The mockery of women continues. Maybelline is sponsoring Dylan now, you know what to do #BoycottMaybelline pic.twitter.com/UvFfwysrDV
— AlphaFox (@Alphafox78) April 24, 2023
“Hey, [Maybelline]. Did you see what we did to Bud Light?” questioned Juanita Broaddrick. “Everything woke turns to shit.”
Hey, @maybelline. Did you see what we did to Bud Light?
Everything woke turns to shit.
— Juanita Broaddrick (@atensnut) April 26, 2023
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“Obviously time to welcome [Maybelline] to the boycott club along with [Disney], [Nike], [Budweiser],” wrote Jordan Peterson.
Obviously time to welcome @Maybelline to the boycott club along with @Disney @Nike @Budweiser https://t.co/H4Li7m4N5r
— Dr Jordan B Peterson (@jordanbpeterson) April 24, 2023
“Man Dylan Mulvaney is now representing Maybelline,” Katherine Trotter wrote. “Guess you didn’t hear about Bud Light [Maybelline]. You know what to do Natural Born Women. Boycott Maybelline.”
Man Dylan Mulvaney is now representing Maybelline.
Guess you didn’t hear about BudLight @Maybelline. You know what to do Natural Born Women.
Boycott Maybelline.
— Katherine Trotter🇺🇸 (@KatATrotter) April 24, 2023
Maybelline likely got a glimpse of its future after Bud Light saw its sales plummet following the partnership with the transgender influencer.
As previously reported by the DC Enquirer, Anheuser-Busch has attempted to conduct damage control by issuing an apology and putting marketing vice president Alissa Heinerscheid on leave, but it hasn’t been enough to stop the bleeding.
With a boycott announced against the cosmetic company, they too will likely see financial losses in the coming weeks particularly once the boycott gains more steam.
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