Ever since Tucker Carlson left Fox News, the network has been struggling to capture nearly the same ratings seen prior to his ousting.
A report from Breitbart News indicated that the 8 p.m. time slot previously held by Carlson fell from an average of three million views to 1.65 million last week after Carlson’s exit. It was receiving around three million views when Carlson was there the week prior, marking a 56 percent drop.
The outlet also noted that Fox News has had a very hard time keeping younger viewers, with the key 25-54 age demographic seeing stark drops in viewership at 6 p.m., 7 p.m., and 9 p.m. alike.
A company statement by Fox appeared to exude confidence, with the network promising that it would continue to provide news reports while also taking a swipe at a couple of leftist mainstream media outlets.
“For more than 21 years, Fox News Channel has been cable news’ most-watched network in all categories with more Democrats, Independents and Republicans now tuning in than either CNN or MSNBC,” the statement read, according to ABC News. “Attracting more than 50 percent of the cable news viewing audience with the top 12 programs in cable news, Fox News’ powerhouse team of journalists, analysts and opinion hosts are trusted more by viewers than any other news source.”
Shares took a dive after the news of Carlson’s departure first broke, with ABC reporting that company shares fell by 3% and caused a loss of over $500 million in value. It also observed that New York Times analysis revealed that Carlson alone brought in more advertising money last year than each of the 8 p.m. broadcasts on MSNBC and CNN, along with the other Fox News primetime shows.
In spite of this, some have predicted that the network will remain in strong shape, including Huber Research analyst Doug Arthur, who told ABC that Fox News’s continuous lead in primetime television will serve to mitigate what catastrophic events the talent loss potentially could have caused.
Others have been more skeptical. Tuttle Capital Management CEO/CIO Matthew Tuttle told the outlet that Carlson leaving is a “major concern” for the network and that he does not believe there is a way to portray it as a positive thing. He did, however, warn that a more so-called ‘moderate’ replacement for Carlson could end up facing pressure to adopt less milquetoast opinions in order to please the viewers, noting, “We're in a society where controversy sells.”
As previously reported by the DC Enquirer, Carlson is ready to take the fight to Fox in order to force the network into letting him out of his contract which currently expires in January 2025, notably after the conclusion of the 2024 presidential race.
Being released from his contract would allow the conservative media personality to either join a rival network, such as Newsmax, go his own way with an organization like Rumble, or create his own media company. This wouldn't be Carlson's first stab at starting from scratch, however, given his efforts to found the media company The Daily Caller in 2010.
Carlson has reportedly been in talks with Twitter CEO Elon Musk to work together, however, it is unclear what details, if any, had been hashed out between the two.
A source told Axios that the former Fox host "knows where a lot of bodies are buried, and is ready to start drawing a map."
A report from Breitbart News indicated that the 8 p.m. time slot previously held by Carlson fell from an average of three million views to 1.65 million last week after Carlson’s exit. It was receiving around three million views when Carlson was there the week prior, marking a 56 percent drop.
The outlet also noted that Fox News has had a very hard time keeping younger viewers, with the key 25-54 age demographic seeing stark drops in viewership at 6 p.m., 7 p.m., and 9 p.m. alike.
Since firing Tucker Carlson, Fox News Channel’s ratings in the all-important 25-54 demo have fallen off a cliff:
— Tyler Carditis (@TyCardon) May 3, 2023
•6pm ET: -42%
•7pm ET: -62%
•8pm ET: -75%
•9pm ET: -70%
•10pm ET: -66%
•11pm ET: -49%
Oof. pic.twitter.com/mjCyaF8zGI
A company statement by Fox appeared to exude confidence, with the network promising that it would continue to provide news reports while also taking a swipe at a couple of leftist mainstream media outlets.
“For more than 21 years, Fox News Channel has been cable news’ most-watched network in all categories with more Democrats, Independents and Republicans now tuning in than either CNN or MSNBC,” the statement read, according to ABC News. “Attracting more than 50 percent of the cable news viewing audience with the top 12 programs in cable news, Fox News’ powerhouse team of journalists, analysts and opinion hosts are trusted more by viewers than any other news source.”
Shares took a dive after the news of Carlson’s departure first broke, with ABC reporting that company shares fell by 3% and caused a loss of over $500 million in value. It also observed that New York Times analysis revealed that Carlson alone brought in more advertising money last year than each of the 8 p.m. broadcasts on MSNBC and CNN, along with the other Fox News primetime shows.
In spite of this, some have predicted that the network will remain in strong shape, including Huber Research analyst Doug Arthur, who told ABC that Fox News’s continuous lead in primetime television will serve to mitigate what catastrophic events the talent loss potentially could have caused.
Others have been more skeptical. Tuttle Capital Management CEO/CIO Matthew Tuttle told the outlet that Carlson leaving is a “major concern” for the network and that he does not believe there is a way to portray it as a positive thing. He did, however, warn that a more so-called ‘moderate’ replacement for Carlson could end up facing pressure to adopt less milquetoast opinions in order to please the viewers, noting, “We're in a society where controversy sells.”
As previously reported by the DC Enquirer, Carlson is ready to take the fight to Fox in order to force the network into letting him out of his contract which currently expires in January 2025, notably after the conclusion of the 2024 presidential race.
Being released from his contract would allow the conservative media personality to either join a rival network, such as Newsmax, go his own way with an organization like Rumble, or create his own media company. This wouldn't be Carlson's first stab at starting from scratch, however, given his efforts to found the media company The Daily Caller in 2010.
Carlson has reportedly been in talks with Twitter CEO Elon Musk to work together, however, it is unclear what details, if any, had been hashed out between the two.
A source told Axios that the former Fox host "knows where a lot of bodies are buried, and is ready to start drawing a map."
- Article Source:
DC Enquirer
- Photo: Photo by Jason Koerner/Getty Images + Photo by Spencer Platt/Getty Images / Getty Images
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