Heir of Anheuser-Busch Wants His Family's Company Back After Bud Light Disaster

Billy Busch, heir to the Anheuser-Busch fortune, reportedly wants to buy back his family's empire from the international beverage conglomerate InBev, if the corporation is willing to sell it.

During an interview with Outkick's Tomi Lahren, Busch predicted that InBev has a long road to recovering from its recent self-inflicted losses following the catastrophic decision to embrace 'woke' advertising that began with a partnership with transgender Instagram influencer Dylan Mulvaney, as previously reported by DC Enquirer.

If InBev feels that the Anheuser-Busch brand has become a liability Mr. Busch has an offer for them, according to Newsmax.

"If they don't want that brand any longer, sell it back to the Busch family. Sell it to me. I'll be the first in line to buy that brand back from you, and we'll make that brand great again," he said.

Lahren asked Busch if moving away from the "fratty" base, as the former Vice President of Marketing Alissa Heinerscheid suggested, was a call made by InBev or by a single person in the company.

“Well, that goes against being inclusive to get away from the fratty drinker, right?” Busch said, “So that’s a big mistake."

“I think I think InBev doesn’t understand who their core drinker is. It’s a Brazilian-based company that really doesn’t live here in America," he explained.

Priority one for the once again family-owned brewer would be to apologize in earnest to Bud Light's former customers and work to rehabilitate the corporate culture of Anheuser-Busch, one that was well known for its care for customers and employees alike.

Busch lamented, "That culture is completely gone," adding, "They knew who their drinkers were. They were with the bar owners and the restaurant owners and the liquor store owners and talking to these people day in and day out."

He told Lahren,
 

"Even my dad at 89 years old, 90 years old, he was still going to the bars selling Budweiser back in those days," Busch continued. "We've always cared very, very much about the people in America. What made this company great was America, of course."

"When you are a foreign company and you rely on these woke students that are coming out of these woke colleges to do your advertising for you, you're making a big mistake," he continued. "You need to go out there and understand who your core customer is."

Whether the move by InBev to pivot toward a politically motivated LGBTQ+ favoring marketing campaign was a deliberate move of the entire firm or the fevered rantings of a single employee, the outcome is unavoidably clear: and the Anheuser-Busch brand has collapsed. Perhaps back in the hands of the family that created it, it can live again.

You can follow Matt Holloway on Facebook, Twitter, TruthSocial, Gettr, Gab & Parler.