NBA Star Jonathan Isaac Launches Anti-Woke Apparel Brand 'UNITUS' – 'We Can Be Proud Of What We Believe In'

NBA player Jonathan Isaac has continued on his anti-woke crusade, beginning to fight against hyper-liberal apparel brands like Nike and Northface by launching his brand that will promote conservative values. 

This isn’t the first time that Isaac has been an open opponent of the woke ideology seeping its way into the sporting world. Back when the Black Lives Matter organization was overtaking the national anthem at sports events when every other player took a knee, the Orlando Magic player refused to join his fellow players in disrespecting the Star Spangled Banner. His entire team kneeled and wore shirts saying “Black Lives Matter” with Isaac being the only dissenter. 

The 6’ 10” basketball star took to Twitter to announce his next big move, writing, “Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches in August 2023. Stay tuned #WeAreUnitus,” attaching a video discussing the apparel brand.

Retail brands have the freedom to go woke. We have the freedom to create an alternative. UNITUS launches August 2023. Stay tuned🙃 #WeAreUnitus pic.twitter.com/2TIfkVc6Zt

— Jonathan Isaac (@JJudahIsaac) June 2, 2023

“You have companies that are in that field who have made a conscious decision to either attack or undermine Christian values, conservative values, and things like that,” Isaac said. “And I think they have the free choice to do so, as much as I disagree, but I feel that we also have the freedom to create what we want to create.”
Isaac also responded to a Twitter user asking if an individual is Christian but a conservative, prompting the basketball player to respond with “Hey Ricardo, If you’re for freedom in the marketplace, timetested values of faith, family, love of country, and can in fairness see that divisive sentiments are overtly pushed through media and cooperations then Unitus is for you. or you just want dope merch without the extras.''
 

Hey Ricardo, If you’re for freedom in the marketplace, timetested values of faith, family, love of country, and can in fairness see that divisive sentiments are overtly pushed through media and cooperations then Unitus is for you. or you just want dope merch without the extras 🙃 https://t.co/C8vCagAYGZ

— Jonathan Isaac (@JJudahIsaac) June 2, 2023

In a time where so many sports organizations and brands are being overtaken by the liberal agenda, it’s reassuring to see that there are still individuals that understand and practice proper morality. Jonathan Isaac is creating a positive change in the apparel space that is needed in this modern age.