Nike Goes Woke: Tells Customers That Non-Inclusive Language and Lack of Diversity Will ‘Be Deleted’ Following Transgender Push

The once-influential shoe brand Nike has faced a growing backlash from women in sports who have chastised the company for featuring Dylan Mulvaney, a transgendered man, as the focus of an ad campaign featuring women’s apparel. On Saturday, Nike responded to its critics.

According to National Review, the designer shoe brand founded by Phil Knight that became synonymous with sports through the 80s and 90s wrote across social media platforms Friday,

“You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion: Be kind ❤️ Be inclusive ❤️.”

“Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted.”

Gender Madness author Oli London shared a video from Mulvaney’s Instagram of the man showcasing the Nike 4Women’s leggings and a sports bra.

London wrote, “Meet NIKE WOMEN’S Newest Ambassador…a biological man. Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man! Another day, another company slapping all women in the face by mocking them and paying a man to take their place!”

Meet NIKE WOMEN’S Newest Ambassador…a biological man.

Dylan Mulvaney is now being paid 💰by Nike Women to promote sports bras- even though he’s a man!

Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63

— Oli London (@OliLondonTV) April 5, 2023

Several collegiate and Olympic women athletes have spoken out against the move including University of Kentucky swimming champion Riley Gaines, and Olympic silver medalist swimmer Sharron Davies who told GB News, “It’s so frustrating. We take two steps forward with World Athletics and Swim England protecting women’s sport and then Nike does this.”

‘Women are being treated with total disdain at the moment, particularly in the world of sport where physiology makes so much difference’

Olympic Medallist Sharron Davies reacts to Nike singing trans influencer Dylan Mulvaney to advertise sports bras.@sharrond62 pic.twitter.com/SLoUz374y1

— GB News (@GBNEWS) April 6, 2023

“The ad feels like a parody of what women are. In the past, it was always seen as an insult to say ‘run like a girl,’ and here we’ve got someone behaving in a way that’s very unsporty and very unathletic. And it’s so frustrating when only 1% of the USA sponsorship dollar goes to females in sport. That Nike would do this feels like a kick in the teeth.”

Gaines told The Daily Mail, “Nike joins the growing list of companies who find it acceptable to disrespect women by making a sad mockery of what being a woman entails.”

Gaines was also brutally attacked by a man wearing a dress and a mob of transgender activists at San Francisco State University Thursday night according to Fox News. The mob barricaded Gaines in a room and demanded money from her to let her leave.

The prisoners are running the asylum at SFSU…I was ambushed and physically hit twice by a man. This is proof that women need sex-protected spaces.

Still only further assures me I’m doing something right. When they want you silent, speak louder. 🗣️ pic.twitter.com/uJW3x9RERf

— Riley Gaines (@Riley_Gaines_) April 7, 2023

WATCH: RILEY GAINES ANNOUNCES MAJOR ACTION AFTER BEING HELD HOSTAGE BY TRANS AGITATORS FOLLOWING COLLEGE SPEECH

Gaines told Fox News she is pursuing legal action against her attackers on Saturday.

Multiple Olympic gold medal swimmer Nancy Hogshead, who won three gold medals and one silver in 1984, told The Mail that Mulvaney robbed a financial opportunity from women athletes.

“They are selling their products by erasing women. They are taking the place of women. There are plenty of women – phenomenal athletes, great spokespeople, really smart, hardworking – so many people that they could have had. It’s a male takeover.”

She added, “Having these big companies is like yet another layer of coming into women’s spaces, it’s another layer of trying to define what a woman is without talking to women, without talking to females.”

Davies tweeted, “Women are not a parody, caricature or stereotype companies, and those of you disrespectful enough to not understand that will lose customers! We will make our voices heard through our spending power & boycott companies that don’t know what a woman is.”