On Wednesday evening, former Fox News host Tucker Carlson proved that cable news is coming to an end.
The 53-year-old posted a video to his Twitter page that, in less than 24 hours, reached 50,000,000 people on the platform.
The tweet also racked up 154,000 retweets, 20,000 quote tweets, over 680,000 likes, and over 68,000 comments as of this report. 15.2 million people watched the entirety of Carlson’s two-minute video.
This pales in comparison to what he would normally get at his former network and blows them out of the water, particularly after his replacement Brian Kilmeade has attempted to fill his shoes.
As previously reported by the DC Enquirer, Fox has hit new lows with its 8 pm time slot that used to hold the cable king.
For Tuesday night’s show of the renamed ‘Fox News Tonight’ hosted by Kilmeade, the network only managed to reel in 1.7 million viewers. Fox still was able to beat out its competitors who received 678,000 total viewers for CNN and 1.4 million for MSNBC, but the gap between the networks seems to be closing.
In contrast, on Tucker’s penultimate show, the Fox host pulled in 2,992,000 viewers thus blowing out the competition at CNN, Anderson Cooper got 543,000 viewers, and MSNBC, Chris Hayes pulled 1,372,000 viewers, per AdWeek.
Making matters even worse for Fox, the network plummeted in the key demographic of 25-54 which Carlson normally was able to dominate in. The damage to that demographic was so bad that Fox got beaten out by both CNN and MSNBC, as reported by AdWeek.
Kilmeade was only able to attract 149,000 viewers from the key demo while CNN managed 163,000 and MSNBC got 162,000 viewers, clearly showing that a Fox without Tucker is a Fox without those between 25 to 54.
On Tucker’s Thursday show, he brought in 334,000 viewers from that age frame meaning that Kilmeade lost over half of his audience, approximately 55 percent.
This means that Tucker, even on some of his best days at Fox where he reached three to four million viewers, got more than 15 times his reach by posting a simple video to Twitter.
That has caused many online to declare that outlets like Twitter are the future of the media world and Carlson’s departure is one of the final nails in the coffin for cable news.
“Twitter is the media now,” wrote ALX.
Twitter is the media now. pic.twitter.com/Ww78g97G3v
— ALX 🇺🇸 (@alx) April 27, 2023
“Tuckers Twitter Video now has 42M views. His average viewership on Fox News was 3M,” explained Benny Johnson. “That means Tucker’s first crack at making his own content outside corporate censorship delivered 15x the viewers. Tucker is an animal. This is the end of cable news as we know it.”
Tuckers Twitter Video now has 42M views.
His average viewership on Fox News was 3M.
That means Tucker’s first crack at making his own content outside corporate censorship delivered 15x the viewers.
Tucker is an animal.
This is the end of cable news as we know it. pic.twitter.com/TkAP9YWM4I
— Benny Johnson (@bennyjohnson) April 27, 2023
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