On Tuesday, Tucker Carlson, the former Fox News host and current host of 'Tucker on X,' announced that his new company, Last Country, will be partnering with the conservative-friendly shopping app Public Square for its first ad deal.
According to CNBC, the agreement is worth at least $1 million and was agreed to on Friday. Public Square, which went public at the New York Stock Exchange in July, is the first company to partner with Carlson ahead of the 2024 election. The partnership, given that Carlson brings in millions of views per episode, is expected to be lucrative.
Some of Carlson's most popular interviews include sit-downs with 45th President Donald Trump, Hungarian Prime Minister Victor Orban, online influencer Andrew Tate, and a host of other political and cultural figures.
"People are going to be paying attention," Public Square CEO Michael Seifert said about the partnership. "Tucker is going to speak very candidly of the importance of patriotic small businesses, and if viewers want to support it, go to Public Square."
"This partnership between our two companies will employ a reach not found anywhere else," Public Square wrote on Twitter/X. "We at $PSQH are thrilled to collaborate with [Tucker Carlson], as we build an ecosystem of alternatives to the existing commerce and media incumbents, respectively."
Public Square has seen significant success since its public outing this summer. According to preliminary financial documents, the company's revenue has risen over 300% from the second quarter, with its pro-life EveryLife business leading the charge.
The company's board of directors includes individuals with strong ties to Republican politics, including former Mike Pence Chief of Staff Nick Ayers and former Sen. Kelly Loeffler (R-GA).
The new partnership is yet another step in the creation of a parallel economy. Wokeness has infused companies across America, leaving patriotic conservatives often without an alternative for purchasing products. Public Square has proven to provide that alternative, and its partnership with Carlson will only further its growth.
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