On Monday evening, Fox News host Greg Gutfeld took to his late-night comedy show to rip into Bud Light for its partnership with transgender influence Dylan Mulvaney.
“So Anheuser Busch could really use a drink right now and something stronger than Bud Light, like hemlock or tastier, like spring water near a train derailment,” Gutfeld began. “The company lost tons of money in the wake of the Dylan Mulvaney controversy, where they gave us the first commemorative can featuring woman face, something that will no doubt be condemned in about ten years.”
“Sales are plummeting faster than Hunter Biden’s pants in a porno theater,” he said in reference to the billions of dollars of market cap the company has shredded since the controversy began earlier this month. “And we’re seeing more boycotts than at Kevin Spacey’s sleepaway camp. It’s okay. It’s okay that I said that. It’s just a joke.”
“But to me, this is wrong, because while I think it’s good for a company to get a message from the public when they screw up, boycotts usually hurt the people making a living who weren’t responsible for this mistake,” he added.
“Of course, the left always loves a good boycott because they seek retribution for anyone having more fun than them, which is everyone. But we’re different. We’re fun,” Gutfeld explained. “We’re glad Budweiser learned a lesson, and we hope other companies will learn not to fall for a fad. But that’s enough, right?”
“Well, the CEO of Anheuser-Busch, Brendan Whitworth, has put out a statement called ‘Our Responsibility to America,'” the 58-year-old comedian explained. “‘As a CEO of a company founded in America’s heartland more than 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew. We’re honored to be part of the fabric of this country.'”
“Yeah, that’s why most consumers drink 8 to 10 Buds in one sitting – to feel that American pride,” Gutfeld joked. “Actually, no. It’s to numb the pain of living paycheck to paycheck in a country run by a nut bag president who calls them domestic terrorists for not applauding when their daughter Laura, just announced she’s now, Larry.”
“We drink not because we’re Americans. We drink because we’re losing America,” the Fox host emphasized. “The statement goes on, but I’ll summarize. 1) Budweiser makes lots of beer. 2) Brendan Whitworth was in the Marines and good for him. 3) America. You’d get a better PR statement from one of Pete Hegseth’s pocket squares.”
Gutfeld then turned to the crux of his argument against Bud Light, saying that the company relied too heavily on influencers to handle their marketing. “It was an idiotic decision to rely on influencers. You hear a lot about them. In a way, they’ve replaced celebrities and elevating brands in search of credibility. The problem is the influencers’ credibility is only based on the attention they draw to themselves.”
“But if you’ve got millions of followers on social media, you must know something right? Wrong. Influencers don’t know anything,” he explained. “That’s not the job. It’s about attention over ability. And now attention becomes ability. With that criteria, a subway flasher who lights fires with his ass could be next in line for Bud. That’s me. So is hiring an influencer good for a company’s bottom line?”
Gutfeld is right. The use of influencers to lead marketing campaigns clearly has had devastating consequences on the company and if brands wish to survive in the future, perhaps they should vet their partners before they give in to their millennial employees.
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