Ad Agency Behind Disastrous Bud Light-Mulvaney Partnership 'In Serious Panic Mode' Following Backlash

The market firm responsible for the catastrophic partnership between Bud Light and controversial transgender influencer Dylan Mulvaney has been put into “serious panic mode” due to the immense backlash received from Bud Light pushing the LGBTQ agenda.

The partnership between Mulvaney and Bud Light has had massive ramifications for the beer company leading to a boycott that lasted longer than any market analysts initially believed it to be, as previously reported by the DC Enquirer. Anheusers-Busch has also seen a notable dropoff in market share of consumer beer with competitors in the space gaining on the company. 

The marketing company behind the partnership, Captiv8, is based in California and works to pair media influencers with major consumer brands and made the pair with Anheusers-Busch and Mulvaney. As would be expected, the company has been in a hectic state since that partnership went downhill so extremely, per the New York Post. 

A source close to the company stated, “Internally, the company was in serious panic mode,” and that, “There was a lot of chatter.” It is unknown whether Captiv8 was responsible for the beer can that bore the transgender influencer's uncanny image as well as whether the company was responsible for the TikTok video. 

The company was co-founded by Krishna Subramanian, who was a Silicon Valley Investor who sold the online ad network BlueLithium to Yahoo in 2007 for $300 million. The company has claimed to work with major companies like Walmart, American Express, Twitter, and KraftHeinz. 

The ad agency was fired by Anheuser-Busch back in early May for the terrible partnership, as reported by the New York Post. The beer company back then informed beer distributors of the termination and stated they did not make the beer can with Mulvaney’s figure in an attempt to appease those who were angry. 

Bud Light's parent company Anheuser-Busch has also been in a panic in an attempt to appease the massive backlash that has been thrown towards them. Alissa Heinerscheid, the vice president of marketing at Anheuser-Busch, and her boss Daniel Blake were both placed on leave in April. 

It seems that all who played a part in this mess of a partnership have suffered for their clear overstepping of boundaries. Companies have no right to force hyper-liberal agenda upon their consumers and then complain when they see massive declines in sales. If a company wishes to promote an agenda, that’s perfectly okay, but it needs to understand that there will be costs for doing so.