Bud Light is still reeling from its controversial team-up with transgender influencer Dylan Mulvaney, continuing to face what has been deemed an “unbelievable boycott” for the blatant attempt to shove woke ideas down consumers' throats.
Bud Light has been facing a massive dropoff in sales following the partnership with the transgender online personality, seeing upwards of a 25 percent drop in sales weekly, per the DC Enquirer. The plummet is to a degree that the beer business has never observed before, showing just how against the partnership consumers are.
NBC News spoke with Harry Schuhmacher, Beer Business Daily editor and publisher, who explained the mess that Anheuser-Busch has been facing for its collaboration. The beer publisher stated how the average light beer consumer had no interest in being drawn into the political debate about LGBTQ values, instead just wanting to consume a product.
"Most people don’t care about this issue and don’t want to get roped into a conversation," Schuhmacher said. "Therefore they're not going to buy the beer."
Schumacher did note that the boycott is going on to a degree that nobody had predicted it would, stating, “Nobody imagined it would go on this long. It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”
"It just seems like an unlucky draw," the editor said. "The timing and the zeitgeist and the divided environment all combined to create this unbelievable boycott that nobody could have anticipated."
Anheuser-Busch initially intended to simply ignore the boycott that was being lobbied against them, but the length and the degree of the protest seemed too much to ignore. The beer company has taken many measures to attempt to restore its good faith, releasing new advertisements and providing distributors with free cases of beer, but nothing seems to be lightening the criticism the company is facing.
And while Schumacher claims that the boycott is a random one, it’s hard to say it truly is. On some level, the fact that the straw that broke the camel's back happened to be Bud Light with their partnership as opposed to another company pushing woke ideology, it’s clear that this sort of occurrence was going to happen eventually.
Consumers can only go on so long being force-fed politics that go against their beliefs while simply trying to purchase a product. The act of mixing political opinions with company products is nothing new but has repeatedly led to controversy and problems for corporate America.
Bud Light’s downfall was more an inevitability than random. If the Mulvaney partnership hadn’t landed them in such hot water, they’d likely try some bizarre ad centered on the LGBTQ community again, eventually leading them to the same place they are now.