WATCH: Anheuser-Busch Heir SLAMS Bud Light Company Execs Amid Boycott – 'My Ancestors Would Have Rolled Over In Their Graves'

The heir to Anheuser-Busch, Billy Busch, blasted the beer company for their controversial partnership with transgender influencer Dylan Mulvaney, saying that his ancestors “would have rolled over in their graves.”

Busch spoke with TMZ last week and he did not have very nice things to say about Bud Light’s most infamous partnership. He lamented about how the company should never put a transgender person on a product, saying that consumers “want their beer to be truly American” and that he doesn’t “think the audience that drinks beer is into transgenders.”

"I think my family — my ancestors would have rolled over in their graves," Busch said. "They believed that transgender, gays, that sort of thing was all a very personal issue. They loved this country because it is a free country and people are allowed to do what they want, but it was never meant to be on a beer can and never meant to be pushed in people's faces."

"You know, I think people who drink beer, I think they're your common folk. I think they are the blue-collar worker who goes and works hard every single day," Busch said. "The last thing they want pushed down their throat or to be drinking is a beer can with that kind of message on it. I just don't think that's what they're looking for. They want their beer to be truly American, truly patriotic, as it always has been. Truly, America's beer, which Bud Light was and probably isn’t any longer."

Anheuser-Busch has been reeling since their catastrophic partnership with transgender influencer Dylan Mulvaney after the company sent him a custom can to celebrate his ‘365 Days of Womanhood.’ The move resulted in a record boycott against the American beer company, causing millions of dollars in lost sales and massive brand damage, per DC Enquirer.

During the entire interview, the TMZ hosts argued with Busch on several things. Busch called the transgender ideology a “sexual preference,” something that the hosts vehemently disagreed with saying “It’s a matter of identity, not sexual preference.” 

The hosts also pushed back on the idea that certain things should be kept private. Both the TMZ hosts were gay and asked Busch whether that should be kept private, to which he said that is up to them but you “shouldn't advertise it on a beer can.” They then asked about the Bud Light rainbow can, which prompted Busch to explain that that's why people are “turning away and boycotting Bud Light now.”

The two hosts argued that it was prejudice with one recalling how certain bars used to have signs that said “no dogs no Jews.” Busch snapped back, saying, "Well, I just think prejudice against Jews against Black people, those kinds of things are a totally different deal."

Billy Busch seems to understand far better than both the hosts and modern Anheuser-Busch executives what consumers want. There is no need to plaster sexuality-related propaganda on a product that has nothing to do with what is being propagated. Consumers do not want agenda pushed through products and companies do not have the right to force ideologies onto their consumers. The Bud Light boycott is not a simple disagreement on values but a call to stop pushing liberal ideologies into areas they have no right to be.