The left had decided that celebrating mediocrity is a great good and is now entirely OK with celebrating monumental failure. As such, Bud Light received an award for “Creative Marketer of the Year” at the Cannes Lions International Festival of Creativity.
Bud Light and parent company Anheuser-Busch have been in a free-fall since their partnership with controversial transgender influencer Dylan Mulvaney. The partnership celebrated Mulvaney's ‘365 Days of Girlhood,’ as previously reported by the DC Enquirer.
The celebration didn’t make sense, to begin with, as Mulvaney has yet to live a single day as a woman. This caused much discontent when the partnership with Bud Light came along. Since then, Bud Light has dropped from its position as the number one beer in America and has faced an unprecedented boycott.
Despite all the evidence showing that this marketing move has been one of the single worst decisions in the entire history of corporate marketing, liberals still have decided to award the company for their efforts. The Daily Mail did note that the jury who decided what company would win the award made their decision before the entire dumpster fire that was the Dylan Mulvaney team-up, but that doesn’t explain why they wouldn’t change their decision after such a massive failure.
The person who accepted the award, global chief marketing officer Marcel Marcondes, even noted in a presentation what a catastrophic failure the team-up was when accepting the award. According to AdAge, he said, “In times like this, when things get devise and controversial so easily, I think it’s an important wake-up call to all of us marketers, first of all, to be very humble.”
“That’s what we’re doing, being very humble and really reminding ourselves of what we should do best every day, which is to really understand our consumers,” he continued. “Which is to really celebrate and appreciate every consumer that loves our brands – but in a way that can make them be together, not apart.”
“It’s tough to see the controversial and divisive debates that have been happening in the US in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” he added. “It’s tough exactly because what we do is all about bringing people together.”
The words from Marcondes are absolutely baffling. Bud Light and Anheuser-Busch are not sorry that they attempted to force such a despicable and disgusting thing onto their consumers; they’re just unhappy that they’re being reprimanded for doing so.
There is a good reason that the boycott of Bud Light has gone on for so long, and it’s precisely what Marcondes was doing – they’re not willing to ever admit they were wrong, and to top it all off now they’re even receiving an award celebrating their marketing. It’s clear that Bud Light is only as sorry as its consumers are forgiving.
Bud Light and parent company Anheuser-Busch have been in a free-fall since their partnership with controversial transgender influencer Dylan Mulvaney. The partnership celebrated Mulvaney's ‘365 Days of Girlhood,’ as previously reported by the DC Enquirer.
The celebration didn’t make sense, to begin with, as Mulvaney has yet to live a single day as a woman. This caused much discontent when the partnership with Bud Light came along. Since then, Bud Light has dropped from its position as the number one beer in America and has faced an unprecedented boycott.
Despite all the evidence showing that this marketing move has been one of the single worst decisions in the entire history of corporate marketing, liberals still have decided to award the company for their efforts. The Daily Mail did note that the jury who decided what company would win the award made their decision before the entire dumpster fire that was the Dylan Mulvaney team-up, but that doesn’t explain why they wouldn’t change their decision after such a massive failure.
The person who accepted the award, global chief marketing officer Marcel Marcondes, even noted in a presentation what a catastrophic failure the team-up was when accepting the award. According to AdAge, he said, “In times like this, when things get devise and controversial so easily, I think it’s an important wake-up call to all of us marketers, first of all, to be very humble.”
“That’s what we’re doing, being very humble and really reminding ourselves of what we should do best every day, which is to really understand our consumers,” he continued. “Which is to really celebrate and appreciate every consumer that loves our brands – but in a way that can make them be together, not apart.”
“It’s tough to see the controversial and divisive debates that have been happening in the US in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” he added. “It’s tough exactly because what we do is all about bringing people together.”
The words from Marcondes are absolutely baffling. Bud Light and Anheuser-Busch are not sorry that they attempted to force such a despicable and disgusting thing onto their consumers; they’re just unhappy that they’re being reprimanded for doing so.
There is a good reason that the boycott of Bud Light has gone on for so long, and it’s precisely what Marcondes was doing – they’re not willing to ever admit they were wrong, and to top it all off now they’re even receiving an award celebrating their marketing. It’s clear that Bud Light is only as sorry as its consumers are forgiving.
- Article Source:
DC Enquirer
- Photo: Photo by Cindy Ord/Getty Images / Getty Images
California School District Settles $360K Lawsuit With Teacher Fired After Refusing To Use Students’ Preferred Pronouns
Biden Races To Add One Trillion In New Regs As Election Looms
Blue State Housed Migrant Children In Hotels With Sex Offenders: REPORT
Sign in to comment
Powered by StructureCMS™ Comments
Comments