'Hold My Beer' Bud Light: Woke Miller Lite Ad Resurfaces As The Beer Industry Goes Woke, Will Another Boycott Make Them Broke?

On Monday, conservative influencers took to social media to decry a Miller Lite ad released in March. The now-viral ad has many pointing to yet another boycott of a beer giant after the Bud Light boycott's success.

The ad features various women beer brewers throughout and actively rejects previous beer advertisements that featured attractive women in bikinis and other revealing clothing. A similar sentiment is what led Bud Light to attempt to recraft its image away from, in the words of Bud Light’s Vice President of Marketing Alissa Heinerscheid, the 'frat boy' image the company has developed.

"Here's a little-known fact. Women were the first to brew beer ever," a female narrator says at the start of the Miller Lite ad. "From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing."

"Centuries later, how did the industry pay homage to the founding mothers of beer?" she asked the audience. "They put us in bikinis. Wow. Look at this s***, wild."

"It's time beer made it up to women," the ad continued. "So today, Miller Lite is on a mission to clean up not just their s***, the whole beer industry's s***. Miller Lite has been scouring the internet for all this s*** and buying it back so we can turn it into good s*** for women brewers. Literally good s***. How you ask? Ladies take it away."

The ad then features various female brewers who explain that the 'bad s***', in reference to previous advertising material, is turned into compost. The compost is then turned into fertilizer and used to grow hops that are used to brew beer.

"There is definitely more s*** out there. In your attic, in your garage, in your parent's basement. Send any s*** you've got into Miller Lite and they will turn that into good s*** too," the female narrator explains.

"So here's to women because without us there would be no beer," the ad claims in its conclusion.

Once again a company attempting to reshape its image is rejecting its base audience and turning its back on what made its previous advertisements so successful. Their attempt to virtue signal to woke audiences won't go well as proven by the Bud Light boycott.

"Miller Lite said to Bud Light, 'hold my beer,' and decided to create a new ad campaign straight out of early 2010s 'I hate all men' feminism to sell a drink to customers they hate," wrote Ian Miles Cheong about the ad campaign.

Miller Lite said to Bud Light, “hold my beer,” and decided to create a new ad campaign straight out of early 2010s “I hate all men” feminism to sell a drink to customers they hate. pic.twitter.com/9gTnP9rNik

— Ian Miles Cheong (@stillgray) May 15, 2023

"This is what happens when 20-something gender studies majors invade corporate boardrooms and wage woke crusades against their own consumers," wrote Benny Johnson.

This is what happens when 20-something gender studies majors invade corporate boardrooms and wage woke crusades against their own consumers

Another fallen one today— R.IP. Miller Lite pic.twitter.com/2M9M2Mh2TO

— Benny Johnson (@bennyjohnson) May 15, 2023

It is increasingly clear that when companies go woke, they go broke and Miller Lite seems to be next on the list to learn that lesson.