New reporting Thursday indicates that within the Anheuser-Busch corporation, a peculiar drama has unfolded with an anonymous source telling reporters “No one at the senior level” within the 171-year-old brewer was aware of the Bud Light partnership with transgender activist Dylan Mulvaney that has allegedly led to a loss in excess of $5 Billion in market capitalization.
According to The Daily Wire, the makers of Bud Light among dozens of beer and lager brands are also pausing all marketing efforts and “scrambling to implement a more ‘robust’ process for evaluating future influencer partnerships.”
The reports cited by Daily Wire come from sources “close to the situation,” and seem to contradict a statement from a spokesman given to Fox News that said, “Anheuser Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points.”
They added, “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
The partnership with Mulvaney that triggered the backlash against Bud Light does seem at odds with Anheuser-Busch’s past as noted by former Newsmax host John Cardillo that posted on Twitter responding to Rogan O’Handley, aka DC Draino,
“As I’ve been digging into this, I’m finding this to be 100% true @AnheuserBusch has donated far more to GOP candidates than Dems, and FAR more than woke @MolsonCoors. Looks like the Dylan Mulvaney campaign was not approved by senior execs. Heads should roll.”
As I’ve been digging into this, I’m finding this to be 100% true@AnheuserBusch has donated far more to GOP candidates than Dems, and FAR more than woke @MolsonCoors.
Looks like the Dylan Mulvaney campaign was not approved by senior execs.
Heads should roll. https://t.co/e301ZF2vDU
— John Cardillo (@johncardillo) April 6, 2023
O’Handley had posted, “Anheuser Busch insider tells me execs are angry at release of Dylan Mulvaney can It wasn’t posted on any AB/BL social medias & the leading theory is that a Leftist manager secretly did it on their own to push trans agenda New PR statement expected Possible lawsuit…”
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