WATCH: Country Music Star John Rich Stops Selling Bud Light At Bar After They Promote Radical Trans Ideology

This Monday, country music superstar John Rich announced he would stop selling Bud Light beer at his Nashville bar after the company decided to associate with transgender activist Dylan Mulvaney.

“You know, there is a lot of really smart, really high-paid people that sit around big conference tables at all the major brands, and they spend millions, and millions, and millions of dollars to market their product — to do what? To sell more of it. Whether it is beer, or country music, or a pickup truck, or pretty much anything you can think of. And it is their right to market it however they want. They’re making a bet this is going to sell more product,” Rich told Fox News‘s Tucker Carlson during a Monday airing of ‘Tucker Carlson Tonight.’

Rich continued, saying, “and so I am also in this world, I sell music, Redneck Riviera is a brand of mine that is nationwide. I keep it real simple — I go God, family, and country. If you love God, family, and country you will probably love Redneck Riviera and it probably will not disappoint you.”

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“What’s happening, Tucker, is people who have been loyal to brands for decades and decades are finding it hard to stay loyal to them, and so they start hunting down other brands that they can support. There are tons of up-and-coming American brands out there that people are flooding to right now, kind of like mine,” Rich added.

Rich also commented on the future of Bud Light, saying, “I think the customers decide — customers are king. So I own a bar downtown in Nashville called Redneck Riviera. And our number one selling beer up until a few days ago was, guess what? Bud Light. We got cases and cases and cases of it sitting back there.”

Rich ended by saying, “but in the past several days you’re hard-pressed to find anybody ordering one. So as the business owner, I just go, ‘Hey if you guys aren’t going to order it, we got to put something else in here.’ At the end of the day, that’s capitalism, right Tucker? That’s how it works.”

It looks like they went woke, and now they are facing the consequences.