'Shark Tank' Star Kevin O'Leary SLAMS Target And Bud Light For Woke Agendas – 'I Can't Believe The Boards Didn't Wake Up'

‘Shark Tank’ star and entrepreneur Kevin O’Leary weighed in on the scandal Target is facing for their ‘Pride’ line that featured heavily pro-LGBTQ clothing for consumers as young as toddlers, saying that the controversial move was a “huge mistake” by the retail giant.

The Minnesota-based company has been in hot water since the ‘Pride’ collection featuring “tuck-friendly” swimsuits for women and clothing plastered with LGBTQ values for children took the shelves earlier this month, per the DC Enquirer. The company has witnessed a major loss in stock value even as it has attempted to roll back on the controversial collection. Just recently, Target witnessed over $10 billion in market value loss and shows signs it will continue to drop in value, per the DC Enquirer.

O’Leary spoke on Fox News with guest host Rachel Campos-Duffy, lambasting the move and comparing it to the recent controversy with Bud Light. "When Bud happened, I can't believe that boards didn't wake up to that decimation market cap… Budweiser was the American beer. It took decades to build that brand and they blew it up in 30 hours," the multi-millionaire stated. 

Bud Light was the first notable company to go woke and see a major decline in sales over its partnership with transgender influencer Dylan Mulvaney, currently having been boycotted for over six weeks with no end in sight, per the DC Enquirer. Many retailers have had to essentially give away their Bud Light stock and the company has run many measures to attempt to repair their fractured image. 

Mr. Wonderful discussed the bad results that come whenever a company begins to get involved in partisan politics. 

"Let me give you an example," O'Leary said. "Do you ever hear a CEO that represents a company ever talking about abortion? Never. Because that is an issue that will never be resolved. It's a personal issue, it's a family issue, it's a religious issue. It's partisan forever. You don't touch it. Same thing with politics, same thing with gender identity. Everybody has a personal opinion about it. When you actually get involved in a fight like that, you lose 50% of your constituency." 

O’Leary also noted the volatility that social media has provided whenever it comes to outrage like the Bud Light and Target boycotts. The ‘Shark Tank’ personality noted how social media has “turned everything upside-down” with its ability to function as a “giant polling system.”

"When something goes viral, it can be a good thing, but mostly it's negative, and it decimates these brands very quickly," Mr. Wonderful stated. 

Partisan issues are definitely things businesses shouldn’t have a place in. Half of the outrage over Bud Light and Target isn’t just the companies siding with left-leaning ideas but also that they’re attempting to force those ideals onto their consumers. Customers don’t want to be told how to think when attempting to buy household goods or beer, they want to just buy the product and call it for the day. Hopefully, companies will learn from Mr. Wonderful and stop forcing left-wing ideals on consumers.