WATCH: Rapper Ice Cube Blasts Bud Light For Dylan Mulvaney Controversy - 'Are They Trying To Ruin Bud Light?'

During a recent appearance on the 'Joe Rogan Experience' podcast, Rapper O'Shea "Ice Cube" Jackson questioned if Bud Light's association with radical transgender activist Dylan Mulvaney was an attempt to 'ruin' the company. 

Ice Cube remarked that 'capital only cares about capital.' This prompted host Joe Rogan to argue that corporations only respect people's opinions when they boycott in droves. That has been the case with the Bud Light boycotts, as the beer company has lost $27 billion in market cap, as reported by the Daily Beast. 

In turn, Ice Cube asked Rogan, "Who controls Bud Light? That’s the question. Why would they make a dumb decision like that? Are they trying to ruin Bud Light? And why would they want to ruin Bud Light? Are they trying to take down some of our most iconic American brands? And why would that help?"

 
Rogan replied that woke politics has corrupted everything and is the source of Bud Light's downfall.

"This ESG [environmental, social, and governance] thing, that everybody has to dedicate a certain amount of time to woke stuff,” Rogan said.

After Ice Cube asked Rogan about who really controls these initiatives, Rogan turned to the advent of Bud Light's association with Mulvaney -- which was coordinated by Vice President of Marketing Alissa Heinerscheid.

“The problem is also you get these people coming out of college, like this lady who made the decision for Bud Light. She’s gone through the university system, she’s in the corporate system, and she’s a woman," Rogan said. "And she thinks, ‘We have to be more inclusive.’ And that’s all the language everyone’s using today. So they don’t know any real people. They don’t know regular people."

“They have no idea if you take a brand like Bud Light, which is known for blue-collar drinking people — they like to f**kin’ watch football and drink Bud Light. And then all of a sudden, you have this mentally ill person who’s just an attention whore. And you make a big deal out of putting this person … you put that on a Bud Light can, and they freak the f**k out," Rogan added. 

Ice Cube still felt there was something deeper behind why Bud Light would make such a misguided decision. He pondered who was actually getting hurt by the campaign. Ice Cube concluded that the real people who were hurt by Bud Light's decision were the low to mid-level workers who now have to push an unpopular brand to the masses. This is an unfortunate thing, but it goes to show how dangerous woke ideology truly is.