Woke Anheuser-Busch VP Defends Imploding ‘Out of Touch’ Bud Light Brand For Trans ‘Inclusivity’

Alissa Gordon Heinerscheid, the Anheuser-Busch Vice-President of Marketing and self-described, “first female to lead the largest beer brand in the industry,” described her disdain for her customer base in a podcast prior to the controversial Bud Light ad campaign centered around transgendered man Dylan Mulvaney.

According to The Blaze, Heinerscheid pointed to the beer’s frat-boy image describing the Bud Light brand as being “in decline for a really long time,” on a March 23rd podcast.

This isn’t a parody. Dylan Mulvaney is now the face of Bud Light. pic.twitter.com/cpygA74cG5

— Ian Miles Cheong (@stillgray) April 2, 2023

The Twitter account for Old Row shared the video on Twitter with the description, “Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the ‘declining’ American beer brand to ‘young people’, while smearing her former customers as ‘fratty and out of touch’”.

Alissa Heinerscheid, Bud Light’s VP of Marketing, doubles down on her extreme woke strategy to promote the “declining” American beer brand to “young people”, while smearing her former customers as “fratty and out of touch”.

How’s that working out for you, lady? @budlight pic.twitter.com/zNYKbMnZnu

— Old Row (@OldRowOfficial) April 9, 2023

During her appearance on “Make Yourself at Home,” Heinerscheid described Bud Light, which was as of 2019 was the most popular beer brand in America per a report cited by The Blaze, as bafflingly having “no future.”

She claimed, “if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.” The marketing executive went on to explain her need to “evolve and elevate,” the already popular brand.

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“What does evolve and elevate mean? It means inclusivity,” Heinerscheid intoned.

“It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different. And appeals to women and to men. And representation is sort of the heart of revolution.”

She added, “You’ve got to see people who reflect you in the work.”

The Anheuser-Busch VP obtusely expressed not merely disdain but open disgust for the previous advertising campaigns and brand identity of Bud Light.

She told the podcasters, “And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach.”

With the release of a transgender-themed ad campaign centered around Mulvaney and featuring a can emblazoned with his face, a firestorm of controversy has been unleashed with prominent musicians and celebrities such as Kid Rock, John Rich, and Travis Tritt dropping the beverage from their tours and calling for boycotts.

Daily Wire commentator Matt Walsh generated controversy in February when he described Mulvaney’s appearance now featured on Bud Light as “weird, and artificial,”… “manufactured and lifeless,”… “unearthly and eerie,”…”like some kind of human deep-fake.”

A heartfelt message to Dylan Mulvaney pic.twitter.com/2C6jL54Q7Q

— Matt Walsh (@MattWalshBlog) February 14, 2023

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