Anheuser-Busch CEO Brendan Whitworth appeared on 'CBS Mornings' on Wednesday and completely dodged questions related to the Dylan Mulvaney partnership controversy, instead throwing out corporate platitudes in an attempt to appease both sides without taking a stance whatsoever.
The company has been the target of a massive conservative boycott over its marketing collaboration with controversial transgender influencer Dylan Mulvaney, sending the biological male a custom beer can to celebrate his ‘365 Days of Womanhood.' Right-wing personalities and supporters were immediately disgusted by the blatant political favoritism for the far-left and the evil gender ideologies, launching a record-breaking boycott that has toppled the beer brand from its first place holding in America, per the DC Enquirer.
The company has already made several attempts to repair its image, having fired the two marketing executives responsible for the disaster and sending free beer to distributors to ease the financial burden, per the DC Enquirer. Whitworth seemed to hope that his appearance would further work to repair the company image, though he ended up providing little to no actual substantial information during his appearance.
It began with the CEO being asked how things have become so messy, immediately pointing to “the conversation surrounding Bud Light [moving] away from beer.” The comment seems odd as sending the beer to a transgender influencer is what caused the conversation to shift, something that the company, not consumers, did.
Whitworth continued to ramble about nothing before being asked what the intention behind sending that custom bottle to Mulvaney was. Not only did he not answer the question that was asked, but he also attempted to start a pity party on the impact that consumers and his employees have faced since the debacle.
Co-host Tony Dokoupil then asked whether or not Bud Light would make the same decision again had they known the dumpster fire that it would cause. This line of questioning once again caused the beer CEO to completely deflect the question. Rather than providing a simple yes or no, Whitworth discussed how they need to understand what the consumer wants and other corporate jargon that says nothing.
Another co-host, Vladimir Duthiers, then asked for the company’s stance on queer rights, once again prompting Whitworth to ramble nonsense about “support[ing] politicians that support our business.”
Dokoupil then chimed in again, asking how much money the “marketing boo-boo” had cost the company, adding that “it sounds like tens of millions, hundreds of millions of dollars.” Keeping consistent, Whitworth once again completely failed to answer the question rambling about “investing” into the brand that they have managed to completely tank.
For one final answerless question, Duthiers came back in to ask how Whitworths history as a Marine and working for the CIA has allowed him to transition to his business position. The CEO made the disgusting claim that working for Anheuser-Busch was somehow only “one degree of separation away from the United States – the American flag.” He added that despite him “not serving the country anymore, I still feel like I have an opportunity to support the country.”
The entire segment was purely corporate propaganda, failing to answer a single question that was asked nor taking any firm stance on the business’s future plans. This interview should make it more clear than ever that Bud Light and Anheuser-Busch don’t feel even the slightest bit sad or regretful for partnering with a member of an evil ideology but are only sad they were caught.
If anything, this interview was a complete slap in the face to consumers and viewers. Whitworth essentially got on TV to say ‘I don’t give a crap that you’re upset we sponsored child grooming, I will do it again.’ It’s even more disrespectful that he couldn’t even actually take a proper stand for the LGBTQ group, instead hoping to exist in this middle ground where they can’t be held liable for any decisions they make.
Anheuser-Busch didn’t have problems just in their marketing. It seems as if its CEO is just a spineless corporate executive who only has an interest in saying whatever would sound the best. He is even willing to use his service to the country as a selling point, something that should be seen as utterly despicable to any patriotic American. Shame on Bud Light, shame on Anheuser-Busch, and shame on Brendan Whitworth. Do better.
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