Bud Light Marketing Executives Responsible For DISASTEROUS Dylan Mulvaney Partnership Are Finally Facing Consequences

An inside source informed the media that the two vice presidents of Marketing at Bud Light that were responsible for the disastrous Dylan Mulvaney partnership are now “gone gone” from the beer company.

The Daily Caller broke the news that Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid both got the ax, something revealed in obtained text messages with a current regional head of marketing. The person responsible for the leak of information is being kept anonymous to avoid any potential problems with the company. 

“To my understanding, if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. That's why we said leave of absence,” explaining the earlier reports that revealed the two behind the disastrous decision were only being placed on leave. “The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her.”

Heinerscheid is widely believed to be the one responsible for the marketing scandal, having previously described herself as the “first female to lead the largest beer brand in the industry,” a position that has ironically been lost since her time in leadership, as previously reported by the DC Enquirer.

The female marketing executive criticized her own brand for being “fratty and out of touch,” and claimed that Bud Light had been “in a decline for a really long time,” which it really hadn’t been. Heinerscheid claimed there was a need to “attract young drinkers to come and drink this brand,” or else “there will be no future for Bud Light.”

Daniel Blake seemed to be far less involved with the entire controversy, with the anonymous source even writing in the texts “To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault.” 

Regardless of his involvement in the marketing failure, it’s been made clear that Blake has been removed from the company as well. 

“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,”

The marketing push from Bud Light saw the biggest drop in sales that the company has ever seen and continues to rage on, as previously reported by the DC Enquirer. The company has attempted to run course correction numerous times but has also simultaneously shown its intent to continue pushing the LGBTQ agenda, recently sponsoring a Pride parade in Canada just this last weekend, as previously reported by the DC Enquirer.

Bud Light and its parent company Anheuser-Busch are looking to do whatever they can to appease consumers and distributors alike, but when the controversy fades and they’re left to their own devices, they will return to pushing a political agenda. Bud Light and many other companies have somehow become less concerned with making consumers happy and instead are seeing which company is better at appeasing an extreme minority in the alphabet soup community. 

Bud Light is not a brand that should be forgiven. When looking for beer for this coming Fourth of July, consider which brands are attempting to actively destroy the very nation that is being celebrated.