Bud Light Gets Terrible News After Latest Abysmal Sales Numbers

Bud Light can’t seem to escape the doom spiral as the once-dominant beer brand continues to fall further down the sales ranking alongside many other Anheuser-Busch brands, allowing competition, specifically Modelo Especial, to make notable gains. 

The latest data reported by Fox News shows the brand that owns Modelo, Constellation Brands, having a solid 10.3 percent increase in sales alongside a 9.6 percent increase in volume. This brings the Mexican beer brand to hold a strong 8.4 percent of the overall beer sales within the United States for 2023. In comparison, Bud Light now only holds 8.2 percent of the overall beer sales.

Modelo isn’t the only brand seeing a positive bump with other brands like Miller Lite, Coors Light, and Yuengling Lager seeing solid double-digit increases in both their sales and volume. Beer overall was up 2.2 percent in sales for the week but Bud Light ultimately saw very little of that increase. 

Mid-August saw the once-number-one beer brand being down 26.8 percent in sales while being down 30.3 percent in volume. Alongside Bud Light’s fall, other Anheuser-Busch brands averaged a 10.5 percent decrease in sales and a 14.4 percent decrease in volume giving way for other brands to step up to the plate. 

Anheuser-Busch has been reeling since their catastrophic partnership with the transgender influencer after the company sent him a custom can to celebrate his ‘365 Days of Womanhood.’ The move resulted in a record boycott against the American beer company, causing millions of dollars in lost sales and massive brand damage, per DC Enquirer.

The company has been trying its best to run damage control on the situation but so far to very little avail. Earlier this month, Anheuser-Busch announced they would be cutting an estimated 380 corporate positions, per the DC Enquirer. The announcement was made by CEO Brendan Whitworth and was attributed to the declining sales, though he did not specifically point to the failed partnership with Dylan Mulvaney. 

It seems that despite every attempt by Bud Light to get out of the limelight and simply return to being a beer brand, their past sin won’t let them do so. The boycott continues to rage strongly against Anheuser-Busch, reaching heights that no one could have predicted when it first began. The thought that a group of conservatives rallying together to stand against a company pushing radical transgender ideas has since caused that same company to lose nearly $400 million is wild but a strong warning signal for others thinking they can mimic what Bud Light did.