Following the controversy around Bud Light's partnership with transgender influencer Dylan Mulvaney, the then-king of beer has not only been dethroned in recent months but its products are selling for less than water in some locations.
According to The New York Times, Glenn Miller’s Beer & Soda Warehouse in Lemoyne, Pennsylvania is selling a 30-pack of Bud Light for only $8.99 while its competitor, Miller Lite, is being sold for $24.99.
"At this point, it’s cheaper than some of the cases of water we’re selling in the back," manager Andy Wagner said. "It’s just not moving like it used to."
"It’s not that they stopped drinking beer," he added. "They just stopped buying Bud Light." Wagner went on to explain that Anheuser-Busch, the parent company of Bud Light, broke the "bar rules" which include having "no politics, no religion" associated with its products.
As previously reported by the DC Enquirer, Bud Light has seen its sales fall drastically in recent months, so much so that the company has been dethroned as the top beer in America.
Takes its place is Modelo Especial which has topped $333 million in sales over the month of May which marks a 15 percent increase in the company's sales figures, according to Newsweek.
In comparison, Bud Light was only able to top out at $297 million in sales per week during the same period, a 22.8 percent decline in the company's figures.
Sales figures have shown that Bud Light suffered a 23.9 percent decrease in sales on a year-over-year basis. Making matters worse for the company, it has also seen a 27.8 percent drop in volume year-over-year for the week of May 27th.
In the previous week, according to BWC, the company lost 25.7 percent in sales and 29.5 percent in volume in a year-over-year analysis.
The lowered sales are getting so devastating for the company that even downstream manufacturers are going out of business with a bottling plant having to close its doors thanks to the successful boycott.
The Ardagh Group, a global glass bottling manufacturer, recently announced that it would be closing its plants in Wilson, North Carolina , and Ruston, Louisiana thanks to the Bud Light controversy.
“Because of Budweiser no longer selling the bottles, they no longer needed our products," machine repair mechanic David Williams said, as reported by the DC Enquirer.
It is becoming increasingly clear that Americans everywhere are rejecting woke Bud Light in favor of other beers. The company's refusal to take ownership of their mistake and offer a true apology will continue to haunt them as their sales numbers continue to plummet.
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2023-07-27T18:14-0400 | Comment by: xpkLoRel
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