The Dylan Mulvaney controversy has hit more than just Bud Light as a glass bottling company has had to close down two different locations, cutting the jobs of over 600 employees as the beer brand continues to free fall in popularity.
The company itself, the Ardagh Group, is a global glass producer that works closely with the Anheuser-Busch company. They recently announced the closing of a glass plant in Wilson, North Carolina alongside another closing taking place in Ruston, Louisiana, per WRAL.
The plants had already been slowing down since the controversy, with Machine Repair Mechanic James Munhall saying they’ve already “had a couple of machines down,” noting that it was “being pointed towards the Bud Light situation.”
Another Machine Repair Mechanic, David Williams, said “Because of Budweiser no longer selling the bottles, they no longer needed our products.”
According to longtime employees of the Wilson plant, a large amount of their business was producing bottles for Budweiser and Bud Light. Some employees have questioned whether the closings actually were caused by the decreasing sales or if something else was at play, but even the internal memos that were leaked show the business admitting to slowing down because of Anheuser-Busch’s failures.
It’s no wonder that they wouldn’t be needing to produce nearly as many bottles as Bud Light’s sales have taken a nosedive into the red with no clear signs of recovering. Modelo Especial has already taken the place of the number one beer in America, earning a solid $36 million more than the former first-place beer in May, per the DC Enquirer.
Stores have even been attempting to sell the beer for extremely cheap costs, with some stores selling a 30-pack of the brand for only $8.99 compared to the $24.99 cost of competitor Miller Lite, per the DC Enquirer.
All the while the sales are dropping to record lows, and the company itself isn’t even ready to admit it’s wrong. During a recent TV segment, CEO Brendan Whitworth failed to ever admit the company's fault, refusing to even say that the company would do anything different with hindsight, per the DC Enquirer. Whitworth spent the lengthy TV segment avoiding questions and throwing platitudes about appealing to all audiences rather than addressing the issue at hand.
It’s sad to see the mistake of one company cause employees at another company to lose their livelihood, especially when that company is failing to take any accountability for its mistakes. Anheuser-Busch seems to not care in the slightest who gets caught in the crossfire as they push the LGBTQ agenda onto its customers. The company's behavior is disgusting to see.
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