Bud Light Doubles Down, Sponsors Canadian Pride Parade As Customers Continue To Reject The Company's Woke Image

Bud Light isn’t done showing its political leanings by having a float featured in a Canadian Pride parade, followed by a plethora of participants sporting multicolored shirts with the products logo on them. 

The beer brand and its parent company Anheuser-Busch have been in a free fall since their partnership with controversial transgender influencer Dylan Mulvaney. The partnership celebrated Mulvaney's ‘365 Days of Girlhood,’ as previously reported by the DC Enquirer. 

The company even recently won “Creative Marketer of the Year,” where chief marketing officer Marcel Marcondes spoke on how the beer brand needed to not be surrounded by controversial issues and instead exist to only unite people, as previously covered by the DC Enquirer.

However, those words and claims seem completely for naught as the company continues to show that they will shove whatever ideas and beliefs on their consumers that they want and have no intent on feeling sorry for it.

Twitter users were quick to share their disappointment in the company, many noting that they were beginning to think about forgiving the company for its past controversy. However, it seems that the new move reminded them that the company still intends to push LGBTQ ideas and support communities that groom children.

“And just as I was about to forgive Bud Light and start drinking beer for the first time! Shame parade,” one user wrote.

“There are thousands of #budlight employees who only want to do their job, feed their families, take a vacation and find happiness in life. As soon as I’m ready to look the other way and buy a 12 pack, the board and management try again to make beer political,” complained another user. “The employees and shareholders deserve better than the woke board and woke manager determined to bury the brand. Gay or straight, everyone should keep their preferences in the bedroom.”

Some also speculated that potentially the brand determined that they were too far into progressivism that they are doubling down.  

“They're probably figuring they've dug the hole as deep as it can get, and maybe they'll be able to recoup from the Canadians . . . I guess we'll see,” a user wrote.

“Like their customers, they are in too deep, so they might as well double down on being for the TQIA+ communities,” another user tweeted.

Bud Light has made its position clear. They are not sorry for what they did and they will do it again if they have the chance. The company only backtracked because it was the right business move and not because it’s something it actually felt like it needed to be sorry for. Companies will actively lose money if it means their agenda is being pushed and Anheuser-Busch seems like no exception.