In another blow to the 'woke' agenda, pre-eminent podcast titan and stand-up comic Joe Rogan took aim at Target, Bud Light, and other corporations for "shoving" the 'Pride' and transgender agenda "down everybody’s throat."
According to The Daily Wire, Rogan hosted fellow comic and podcaster Theo Von on Tuesday and the matter of the boycott against Target and the 'Bud Light effect' came up.
Rogan marveled, "Target lost billions of dollars because they tried to have this pride selection," explaining to Von: "Well they had all these like Pride children’s shirts and then obviously the Bud Light thing with Dylan Mulvaney, they’ve lost 20 plus billion dollars."
Joe Rogan talks about how Target lost more than $20 billion dollars for "shoving woke product down everyone’s throats." pic.twitter.com/HTveu154eg— Kevin smith (@KJ00355197) June 7, 2023
“Can you imagine, you’re just gonna send a f*cking can to some confused person that ‘day 365 of womanhood,’ and you send that person a f*cking can with their face on it and your company loses $20 billion?” he shook his head. “That is wild sh*t, man.”
“So we’re seeing that now, where we never saw that before, where people are going enough, enough,” he told Von.
“Stop shoving this down everybody’s throat. When I go to Target, I don’t want to see like yeah, f*cking tuck pants where they’re like designed to help you tuck your d*ck, like that’s not normal. And I don’t want that right in front of everybody.”
As previously reported by DC Enquirer across several stories, the retail chain found itself in dire financial straits after a boycott began in response to the prominent offering of 'Pride' merchandise and transgender-themed apparel such as female swimwear that is 'tuck-friendly,' marketed toward children.
Target subsequently held "emergency meetings" with store leaders and either pulled the products or relocated them to out-of-the-way areas and the back of stores.
An insider within Target told Fox News, "We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage." The retailer was reportedly trying to avoid a "Bud Light situation," stemming from customers' "outrage."
However, this seems to have only added to the chain's problems as a massive counter-backlash from the LGBTQ+ community followed. Within days over 200 activist groups demanded that the stores revert back to prominently offering the pro-LGBTQ+, transgender products aimed at children.
According to Fox Business, Target's market losses have hovered around the $13 billion mark as of this report with stockholders feeling the loss most acutely.
Twitter owner Elon Musk, speaking from some personal experience in the matter, suggested that Target is likely to see a class-action lawsuit from shareholders for a breach of fiduciary duty. He warned, "Won’t be long before there are class-action lawsuits by shareholders against the company and board of directors for destruction of shareholder value."You can follow Matt Holloway on Facebook, Twitter, TruthSocial, Gettr, Gab & Parler.