After Over Two Decades, Bud Light Officially Dethroned By Competitor To Become The Top Selling Beer In America

After 22 straight years of reigning supreme as the number-one-selling beer brand in the United States, Bud Light has officially fallen down as Modelo Especial takes the golden pedestal away from the once-great beer brand.

The drop seemed all but inevitable when factoring in the massive ongoing boycott against Anheuser-Busch, but specifically Bud Light over their partnership with controversial transgender influencer Dylan Mulvaney. Reports have consistently been coming out seeing drops in sales for Bud Light ranging from 20 up to 35 percent on a weekly basis while Modelo has seen upticks in their sales numbers, per the DC Enquirer. 

Now, after all those losses, things are official as data reported on by Fox News Business states that as of August 12, Modelo has surpassed Bud Light. Modelo is currently holding 8.34 percent of dollars spent at beer stores this year while Bud Light is sitting just under 8.28 percent, a 22-year low. 

Bud Light at one point may have had the opportunity to save face but that time has long since passed for consumers. Rather than ever admitting its mistakes, the company has attempted to backtrack without properly apologizing for its attempt to shove transgender ideology down consumers' throats. 

Bud Light did fire the two marketing executives that were responsible for the team-up, with Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid being officially let go in June, per the DC Enquirer. However, that still doesn’t address the consumer issues with the brand and rather only addresses the corporate issues brought forth.

Anheuser-Busch CEO Brendan Whitworth attempted to smooth things over in a TV appearance, though in many ways he did the exact opposite. As previously reported by the DC Enquirer, during his time on air, he failed to ever say anything with actual meaning, spending the entire time on semantics. He consistently avoided answering the questions asked by the hosts despite them being hilariously softball questions considering the magnitude of the controversy. 

Ultimately, anyone who has kept their eyes on the news and the sales number knew the fall for Bud Light would be inevitable. A brand cannot consistently see double-digit sales drops compared to the previous year every week and hopes to maintain its place as the top-selling beer brand. Perhaps if Anheuser-Busch had a better response and was quickly able to mend the reputation of Bud Light things could have been different but that wasn’t the case.