Bud Light Still Struggling, Posts Nearly 30 Percent Drop In Sales As Boycott Continues

Bud Light is still reeling from the team-up with controversial transgender influencer Dylan Mulvaney, with sales still at a staggering 30 percent drop from where they were in June of last year. 

Bud Light and parent company Anheuser-Busch have been reeling since their catastrophic partnership with transgender influencer Dylan Mulvaney after the company sent him a custom can to celebrate his ‘365 Days of Womanhood.’ The move resulted in a record boycott against the American beer company causing millions of dollars in lost sales and massive brand damage, per DC Enquirer.

A week back, Mulvaney himself made his first message related to the beer brand since their initial partnership, bashing the brand for not properly backing the biological male during “more bullying and more harassment than [he] could’ve ever imagined,” as reported by the DC Enquirer. 

Anheuser-Busch CEO Brendan Whitworth also attempted to ease the controversy during a TV interview, though the beer company president failed to even answer a single question by making no commitment to either side of the debate, per the DC Enquirer. 

From the initial controversy that started the entire boycott to all the failures on Bud Lights' end to properly appease unhappy customers, the brand is continuing to sink and the numbers show it. According to Bump Williams Consulting, a beer tracking company, sales are down for the brand by a whopping 28 percent for the week ending June 24th in comparison to last year. In contrast, Yuengling Lager rose by 22 percent, Coors Light by 19 percent, and Miller Lite by 16 percent, all leaving the former number-one beer brand behind. 

A CBS article discussing the numbers noted that the percent drop means a loss of $26.3 million in that week alone when compared to last year's sales. Coors Light and Modelo Especial, the new number-one beer in America, both saw a bump of $10.4 million in that same period. 

The loss for Bud Light is beginning to pass just the tens of millions in losses but not into the range of billions in losses. Still, during such a massive drop, the brand and its parent company have failed to ever come out and make any proper amends nor double down, leaving it sitting in an odd limbo of failing to appeal to either side.