Bud Light Loses Hundreds Of Millions In Revenue As Boycott Stays Strong

Bud Light and parent company Anheuser-Busch just can’t seem to catch a break with new figures showing the beer company lost an insane $390 million in sales in the United States during its second quarter over the disastrous team-up with controversial transgender influencer Dylan Mulvaney. 

Anheuser-Busch has been reeling since their catastrophic partnership with the transgender influencer after the company sent him a custom can to celebrate his ‘365 Days of Womanhood.’ The move resulted in a record boycott against the American beer company, causing millions of dollars in lost sales and massive brand damage, per DC Enquirer.

According to The Daily Wire, revenue during the April-to-June quarter was down a consistently disappointing 10.5 percent which led to that massive $390 million loss. Things haven't looked good this quarter, with some weekly reports showing the Bud Light alone was down a staggering 30 percent or more in sales when compared to the same time the year prior, per the DC Enquirer. 

The company has been trying its best to run damage control on the situation but so far to very little avail. Just last week Anheuser-Busch announced they would be cutting an estimated 380 corporate positions, per the DC Enquirer. The announcement was made by CEO Brendan Whitworth and was attributed to the declining sales, though he did not specifically point to the failed partnership with Dylan Mulvaney. 

In July, Mulvaney himself announced that he would be taking a vacation to Peru to escape “more transphobia that [he] could’ve imagined,” per the DC Enquirer. The influencer also called out Bud Light for not having his back more during the controversy, saying that he felt “personally guilty” for the fallout of the partnership and “was waiting for the brand to reach out to me, but they never did,” per the DC Enquirer. 

It seems that despite every attempt by Bud Light to get out of the limelight and simply return to being a beer brand, their past sin won’t let them do so. The boycott continues to rage strongly against Anheuser-Busch, reaching heights that no one could have predicted when it first began. The thought that a group of conservatives rallying together to stand against a company pushing radical transgender ideas has since caused that same company to lose nearly $400 million is wild but a strong warning signal for others thinking they can mimic what Bud Light did.